Of the big tech companies (GOOG, FB, MSFT, APPL) I really respect Apple for the things they do to protect privacy. From standing their ground against three letter agencies to ensuring user privacy even while collecting information. Albeit they don't earn the major portion of their revenue from ads unlike GOOG and FB its still commendable.
I'm really glad Apple takes these positions in privacy. I think their efforts benefit all users, not just Apple users, because the other companies have to respond.
I would love to see them take it further by reducing the amount of "trust" required, such as more open sourcing and support for open source OSes (like Linux). They have definitely improved from "closed end to end" of Steve Jobs, but they could do even better.
Is this sufficient to satisfy the GDPR?