HEVC is basically mandatory in new TV sets in Europe as part of the new DVB-T2 https://en.m.wikipedia.org/wiki/DVB-T2
The new digital TV standard frees some frequencies for 5G. Most channels will broadcast with HEVC Main 10 (bits). There is also a Main 8 which will probably not be used for long and people should be careful about what they buy.
At least we won't have HEVC on the Internet.
I don't think the patent issues are at all resolved or easy. Variousparties hold patents and have no intention of designing a product around them and simply exist to extract rent from others.
They will wait till the format gains traction and then sue the players with the biggest bank accounts.
Most companies understand this, and will accordingly take it slow, preferring to deal with the known risk of existing codecs.
The reason for the traction of unencumbered media codecs lately is that MPEG LA got greedy with the license terms for HVEC, and now the cost of licensing HVEC/H265 is more than a lot of big licensor's are interested in paying. This was not true during the H264 period, and the reason there wasn't nearly as much push for open codecs then. So in a roundabout way we can thank the shortsightedness of MPEG LA, for the coming era of open codecs.
This situation seemed almost hopeless 10 years ago. Very glad to see things have changed so much for the better.
It's strange that the Alliance for Open Media hasn't put out a press release about Apple joining or added Apple's logo to the "about us" page:
AOMedia seemed to do that quite quickly when Facebook joined. Maybe Apple asked them not to, but I don't see why Apple would.
We should abolish software patents. Reason software builds on Mathematics and you cannot patent Mathematics.
We all build on others previous work.
Any word on the current state of encoding speeds? From what I remember of VP9, it was very, very slow in comparison to e.g. H.264/H.265.
This is great - taking a whole industry out of IP/patent litigation. The patent-revoke clause for members is converse to the idea of virality in GPL.
If I can't buy it from the iTunes store, then the fight isn't won. Once archival started becoming important to me, I've been setting about building workflows and acquiring hardware. I'm curious to see just how much of my collection will be pirated because the content industry can't be arsed to sell me a useful digital copy.
I am also thinking of DRM. Thinking about it, part of the reasons music labels got big is for economy of scale when mass producing CDs for example. Of course, such economy of scale was not needed anymore with the move to digital distribution. This didn't work well with the current debt-based economy where shareholders depends on stocks always going up for things like retirements and companies treat people as "consumers" to be extracted from. I assume that Hollywood has similar problems, right?
Did they finalize AV1 by the end of the year like they said would happen? I haven't seen a performance comparison in a long time either, but it was looking good last I checked.
I recently needed to choose between doing nightly cloud backups of my family's iOS photos in HEIC or JPG, and chose HEIC. Did I choose incorrectly? Which is more future proof?
Isn't it surprising that Apple is on board with AV1 so shortly after it moved iOS devices from JPG to HEIC?
I think I know what Pied Piper's crisis will be on the next season of Silicon Valley :)
Ah, that's unexpected. Apple decided to do a good thing for a change? Better late than never.
May be it's an indicator of general attitude change towards free codecs, and they'll now support Opus in the browser too (in OGG container). That would remove the last barrier for avoiding pointless audio storage duplication (same for video obviously).
People can congratulate themselves as much as they want, but the fight won't be won until VP9 is actually (technically, not legally) superior to HEVC in terms of the available implementations. Right now, VP9 encoding speeds are ludicrous and the resulting quality, as far as I know, isn't meaningfully better than what x265 produces. Having the luxury of not caring about software patents in the least, I'll stick to x265, thanks.
Is this model better? When a company develops technology with the purpose of selling the technology, it’s incentives are predictable. But what are the incentives where technology is bankrolled by companies that don’t make money from the technology, but through something else they sell? Facebook is funding these codecs because it helps their business of data mining your personal information. How is that a better state of affairs?
There is no free lunch. At least when the cost of a patent license gets bundled into your Blu-Ray player, you know what you’re paying.